Rattan Joneja is an author, entrepreneur, and co-founder of CoValue, a valuation platform built to democratize valuation and empower investors. With over 30 years of experience in venture capital, investments, and acquisitions, including launching one of India’s earliest VC funds, he has created enduring value across businesses and brands. With over 700 million investors worldwide and more than 120 million in India, up from 27 million in 2019, the world is witnessing one of the fastest expansions of financial participation in history. Yet much of this wave is driven by short-term trading rather than long-term compounding. Even for traders, understanding Terminal Value is also vital as it reveals where real returns originate and why markets reward patience over prediction.

Rattan wrote The Everest of Investing to help investors – new or seasoned to rise above speculation and think in decades, not quarters. Through the Four Pillars of Terminal Value —Market Size, Moats, Reinvestment Power, and Patience, he shows how to identify enduring businesses, hold through the storms, and let time turn smart choices into lasting legacies.